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LGBTQ+ studies

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Marketing & Advertising High‑importance

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The following references may be useful when improving this article in the future:

Merskin, Debra (2004). "Reviving Lolita?: A Media Literacy Examination of Sexual Portrayals of Girls in Fashion Advertising". American Behavioral Scientist. 48 (1): 119–129. doi:10.1177/0002764204267257. ISSN 1552-3381.
Reprinted in: Leon-Guerrero, Anna; Zentgraf, Kristine, eds. (2009). Contemporary Readings in Social Problems. Thousand Oaks, Calif.: Pine Forge Press. pp. 97–103. ISBN 978-1-4129-6530-9.

I edited a sentence within the lead about examples of sexually appealing images in advertising to increase formality. ==

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Rewrote the lead.

Thoughts? Informationageuser (talk) 12:41, 4 July 2022 (UTC)[reply]

Evolutionary theory section reads like the blog of an incel rather than an actual informative section.

The section just says and assumes that men are more sex driven than women without giving any evidence for it and acts like men and women are purely rational beings seeking only to produce children rather people with personal reasons for a lot of what they do.

It is the biological prerogative of the male to reproduce with as many females as possible, as this increases his chances of producing offspring. Because of this need to reproduce as much as possible, males search for cues which signal females are available and accessible, such as seductive behavior, as well as cues that indicate good health, including facial symmetry, shiny hair and firm breasts. Evolutionary research into female sex strategies show that women are more concerned about long term prospects and mates' resources, and less interested in typical male requirements of good health and accessibility.

This explains why sexually explicit adverts tend to be directed at male consumers, whereas products aimed at a female market typically involve romantic imagery, and males who are wealthy, intelligent or powerful.

Thus, I think it should either be completely reworded or just removed outright. EldritchEmpress (talk) 10:01, 27 July 2023 (UTC)[reply]

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